Scotiabank Prepares Whites for Minority Status

Scotiabank Prepares Whites for Minority Status
September 13, 2011

by Henry Makow Ph.D.

Not only does Scotiabank, Canada’s third largest bank, sell financial services, its commercials are helping Canadians of European descent adjust to future minority status.

Scotiabank is a sponsor of the Canadian Football League. Thus, millions of Canadians repeatedly see the ad above which depicts a well intentioned but stupid white couple being instructed by a visible minority woman employed by the bank.

If this were a one-off, I wouldn’t be writing this. But much of this bank’s TV advertising discriminate against whites. If white males took the roles of visible minorities and vice-versa, this racism and sexism would be apparent.

The couple is returning a refund but the Chinese-Canadian adviser explains that the money is really theirs (for using one of the bank’s products.) They greedily scoop it up and make their escape afraid the adviser will change her mind. Indeed, she calls them back and gives them a $20 bill they dropped in haste.

“I love this bank!” they exclaim.

Indeed, they love “multiculturalism.” It pays them to love it.

Scotiabank can focus on social engineering because, with a market cap of $55 billion, it makes a profit of more than $400 million every month. It has 2000 branches in 50 countries with 70,000 employees.

It’s motto is “You’re Richer than You Think,” which one wag changed to “We’re Richer than You Think.”


Based on Scotiabank’s commercials, you’d think that Canada was full of visible minority women. In fact, according to the last census in 2006, visible minorities of both sexes made up about 15% of Canada’s 33 million population.

But don’t tell this to Scotiabank. In this commercial, entitled “Who’s the Man?” an East Indian woman adviser gives marriage counseling to a stupid white couple.

The overbearing white woman confides that her henpecked husband thinks this is a good time to invest. “Can you set him straight?”

The adviser says that in fact, he may be right. At which the browbeaten husband tears off his shirt to reveal an “I’m Right” T-Shirt and emits an adolescent “whoop!” heard throughout the branch.

The commercial drew the following comment on You Tube: “This beat comes from the great white north. The fat ugly useless white man, thinks he’s right about investing, but needs the black woman to confirm to the fatso [wife that] he is, in fact, right. The stupid white man acts retarded and loud, and is so happy that the smart black has made him feel right.” Note the black gentleman looking confused at the barbarian antics of the white buffoon.”

In another commercial, an East Indian male is able to crash the ranks of Scotiabank’s colored female advisers.

He gives the proverbial dumb white couple advice on whether to take a fixed or variable-rate mortgage. Then, the couple flip a coin to see whether to have Mexican or Chinese for lunch. The coin stands on its end. In the final scene, they are eating “Chexican” which is what Canada will look like in a few years.

In contrast, Chinese Canadian customers get commercials in Cantonese in which their adviser is a Chinese Canadian. East Indian customers get advice from a white woman who actually speaks some Hindi! It must be nice to be treated with respect in commercials.

And customers at Scotiabank’s foreign subsidiaries such as Mexico are spared the social engineering because they aren’t in the Illuminati cross-hairs.



As an immigrant, and son of immigrants, I always wanted to contribute to my country.

I didn’t want to be used by a foreign-based Cabalist (i.e. Masonic) financial cartel to subvert the majority and alter the country’s ethnic makeup. I’m sure the majority of visible minority immigrants feel the same way.

The Illuminati bankers claim they are promoting “equality” and fighting “discrimination.” If this were true, they would be color-blind and promote on the basis of merit alone. Visible minorities in commercials would reflect their proportion of the population.

The Illuminati bankers’ agenda is to empower visible minorities at the expenses of people of European descent. The overall agenda is to undermine the homogenous national character of all European Christian-based nations so they can be integrated into a totalitarian one world government.

“We will undermine every collective identity except our own,” they say in The Protocols of the Elders of Zion. This applies to race and nation, as well as religion (God) and family.

This kind of advertising is not limited to banks. There is a recent Speedy Lube commercial where the single white woman needs “an oil change.” Naturally she doesn’t have a man to take care of this problem. She writes a “Dear John” letter to her dealer, who is a ruggedly handsome white man, informing him that he has been replaced by a little Filipino at Speedy Lube.
The white man has been emasculated.

I am not against intermarriage, but I get suspicious when corporations are pushing it.

If you think I am reading too much into these commercials, don’t kid yourself. They are prepared by advertising agencies who get their marching orders from the Illuminati bankers via the Tavistock Institute.

Message to corporations: Sell your product not your evil Illuminati social agenda or the public will boycott you.

Related- Makow “Elite Admit to Secret Social Engineering”

Comments for “Scotiabank Prepares Whites for Minority Status ”
Kurt said (September 14, 2011):

In the Staples office supply commercials, the geeky, flighty feminized white guy is saved by the cool confident woman and minority. And don’t forget ‘Mayhem’, the white troublemaker in the All State Insurance commercials, while you are being served by the suave black sales representative. I quit watching the T.V. 55 years ago when I was 13 years old and see no reason to resume watching. The game shows are stupid, the sitcoms trashy and the news is propaganda. Now, even the commercials are mind control.


Dan said (September 14, 2011):

We must never forget that “commercials” are a product of “consumerism” to begin with. Movies have only been a part of people’s lives for a century, television in homes for only 60 years. So “commercials” and the media to view them on were from the Illuminati all along.

From the start people paid for their own brainwashing. First with nickel movie tickets and penny popcorn, and now with hundred plus dollars per month for satellite and cable TV subscriptions.

Why not cancel the subscription and tell them to shove it. I can’t believe people continue to pay to be spit upon and mocked by programmers.


Hans said (September 13, 2011):

The video is a good example how the Illuminati propaganda works. The logo of the company reminds me on a snake which winds around the globe.

When two people quarrels, a third rejoices. Therefore the Illuminati bring millions of immigrants from completely different cultures to Europe and North America. Paris 2005 or London 2011 showed that multi-culturalism doesn t work. Also Merkel, Sarkozy and Cameron were compelled to admit this last year. There is not one example in history that different cultures can peacefully co-exist together in one country. You have only peace when one group prevails. The European fertility rate is since several decades below reproduction rate (around 2.2 children per family). The immigrants have a much higher fertility rate.

TPTB plans to bring 50 million Africans to Europe

France is in 30 years a islamic republic

Different fertility rates are very dangerous. Egypt was a Christian country between the 3. and 6. century. It was turned into a muslim country with birth jihad. Kosovo, a former Christian province of Serbia, too. Turkey was also a former Christian country, the Byzantine Empire.

A demographic shift is like a avalanche. In the beginning it is very slow and then gets faster and faster. Even if all western families have 2.2 children per family, the population will decline in the next 25 years. They babies who haven t been born in the last 25 years can t have children today.

Freemasons and Muslim Brotherhood are working together to transform the Western World. The goal is balkanization and to reverse the accomplishments of the Age of Enlightenment.


Kevin MacDonald said (September 13, 2011):

You have definitely put your finger on an important phenomenon. It’s becoming so common to see stupid White people and brilliant, helpful minorities in commercials. Just easing the path to our displacement and worse.


Dick said (September 13, 2011):

Scotiabank’s ad agency is Bensimon Byrne:

And wouldn’t you know it, the creator of this campaign was David

On a cursory examination of this agency, they sound like a lot of
start-up ad agencies I’ve worked with (as a sub-contractor),
including a few in Canada. They start as a small group, do some
really creative work, then get bought out by a multinational
holding company, who installs new managers and/or creative
directors as part of the agreement (though BB sounds like the
managers recently bought back the company). This guy came from high ranking jobs at Publicis and Ogilvy & Mather, 2 huge global agencies.

I’ve had a number of experiences where the original partners were a joy to work with, and the new, corporate-trained “professionals” are bafflingly unreasonable a-holes. At the very least, there’s a strong cultural bias at the top levels of any ad agency – and IMHO there’s a good chance this was not a strategy of the bank, (corporate marketing directors don’t do much, and the directorate doesn’t get very involved in marketing) but a personal decision of the creative director.

Thanks Dick

I would imagine banks and creative directors are getting direction from the same place



Henry Makow is the author of A Long Way to go for a Date. He received his Ph.D. in English Literature from the University of Toronto. He welcomes your feedback and ideas at



4 responses to “Scotiabank Prepares Whites for Minority Status



    The Protocols of Zion
    In Modern English
    The original translation is here

    The basic premise of the protocols is that the end justifies the means. Here is a one page summary…
    Goyim are mentally inferior to Jews and can’t run their nations properly. For their sake and ours, we need to abolish their governments and replace them with a single government. This will take a long time and involve much bloodshed, but it’s for a good cause. Here’s what we’ll need to do:

    Place our agents and helpers everywhere
    Take control of the media and use it in propaganda for our plans
    Start fights between different races, classes and religions
    Use bribery, threats and blackmail to get our way
    Use Freemasonic Lodges to attract potential public officials
    Appeal to successful people’s egos
    Appoint puppet leaders who can be controlled by blackmail
    Replace royal rule with socialist rule, then communism, then despotism
    Abolish all rights and freedoms, except the right of force by us
    Sacrifice people (including Jews sometimes) when necessary
    Eliminate religion; replace it with science and materialism
    Control the education system to spread deception and destroy intellect
    Rewrite history to our benefit
    Create entertaining distractions
    Corrupt minds with filth and perversion
    Encourage people to spy on one another
    Keep the masses in poverty and perpetual labor
    Take possession of all wealth, property and (especially) gold
    Use gold to manipulate the markets, cause depressions etc.
    Introduce a progressive tax on wealth
    Replace sound investment with speculation
    Make long-term interest-bearing loans to governments
    Give bad advice to governments and everyone else
    Eventually the Goyim will be so angry with their governments (because we’ll blame them for the resulting mess) that they’ll gladly have us take over. We will then appoint a descendant of David to be King of the World, and the remaining Goyim will bow down and sing his praises. Everyone will live in peace and obedient order under his glorious rule.

    What We Believe
    Economic Wars
    Methods of Conquest
    Materialism to Replace Religion
    Despotism and Modern Progress
    Take-Over Technique
    World-Wide Wars
    Provisional Government
    Preparing for Power
    The Totalitarian State
    Control of the Media
    Assault on Religion
    Ruthless Suppression
    Abuse of Authority
    Arrest of Opponents
    Rulers and People
    Financial Program
    Loans and Credit
    Power of Gold
    Instilling Obedience
    Qualities of the Ruler

  2.…….. looks similar

  3. Pingback: Scotiabank prepares whites for minority status | CIR: Canadian Immigration Report

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